Discrimination Cases at Boeing

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Case Details:

Case Code : HROB078
Case Length : 20 Pages
Period : 1998 - 2005
Pub. Date : 2006
Teaching Note :Not Available
Organization : The Boeing Company
Industry : Aerospace
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Boeing was started in 1916 when William Boeing and George Westervelt incorporated their airplane manufacturing business as the Pacific Aero Products Company. The company's name was changed to Boeing in 1917.

Boeing began by manufacturing aircrafts for the US military during the First World War. In 1922, Edgar Scott became the company's president and during his tenure, the Navy awarded Boeing a contract to build a primary trainer. In 1927, the Model 40A mail plane won the US Post Office contract to deliver mail between San Francisco and Chicago. In the same year, Boeing Air Transport (BAT) was formed to run the new airmail services. BAT also trained pilots, set up airfields and provided maintenance staff for the new service. After the Second World War, Boeing shifted its focus from the defense industry to commercial jets. In 1952, Boeing launched its first commercial jet, the Boeing 707, a short-range jet. In 1960, William M. Allen became the company's CEO.

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

The same year, Boeing began manufacturing its first jumbo jet - the Boeing 747. In 1962, Boeing manufactured the Air Force One, the official airplane of the US President. In late 1969, Boeing entered the Spacecraft manufacturing business by contributing to the Apollo program.⁵

After Airbus Industrie⁶ was formed in 1970, Boeing's market share (70% in the early 1970s) began to decline. In the mid-1970s, Boeing launched long-range planes (the 757 and the 767). By the mid-1980s, Boeing extended its presence in the consumer electronics business through joint ventures, mergers and subcontracting. In 1991, Boeing completed the manufacture of the 727 and the 737, both short-range aircraft.

In 1992, Boeing's efforts were directed more towards the development of the 777 wide body twinjet. In the same year, Philip M. Condit (Condit) became the president of the company. In October 1994, the company launched the new 737 series, the
737-800...

Excerpts >>

5] The Apollo Program was a series of space programs initiated by the US government for landing on the moon. The program included a series of six flight landings on the moon between 1969 and 1972. The first flight to land on the moon was Apollo 11 on July 20, 1969. The program ended in 1974.

6] Airbus is the world's largest manufacturer of commercial passenger aircraft, formed by a consortium of British, German and French airplane companies backed by their respective governments. The company was launched to challenge Boeing's monopoly in the aviation industry.